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FLORIDA—The 
Yachtsman’s Paradise. 
A yacht docked at one 
of its many harbors. 


CLEWISTON 


“The City of Opportunity” 


OIN with the countless thousands of modern Ponce de Leons who are daily turning 
J their faces toward the land of Dixie and rediscovering this fabled ‘“‘Fountain of 
Youth,” the land of promise. The object of Ponce de Leon’s dreams that were 
realized, are the same today as on April 8th, 1512. The soil, the climate, the balmy 
sunshine, the land of everlasting youth are yours today as he found them then, if you 
will but heed the call of Clewiston—the City of Opportunity—Your opportunity. 


Florida, the Utopia of the States, and Clewiston the heart of its wonderful glory 
and greatest promise invites your keenest investigation. 


“Climb with Clewiston.”’ 






\ 
HAPPINESS\ 


C~Ve 
4, 
* 
7) 
*, 
os ) 
e/\€ 


There is a place for you in Florida, an important 
place, and Clewiston, as one of Florida’s great 
future agricultural and industrial cities offers you 
the golden opportunity to achieve financial in- 
dependence and contentment. 


Clewiston will have a place for you whether you 
have much or little of this world’s goods, whether 
you are robust or ailing, enjoying the vigor of youth, 
of the fruits of success in the fall or winter of life. 


Clewiston, we predict, will be able to offer you and 
your family all the health and recreation of Florida, 
and in addition, the opportunity for a profitable 
livelihood. 


The following pages will disclose why and how 
Clewiston can mean all this to you. 


The following are some of the Directors and some 
of the Stockholders of Clewiston, Ltd.: 


All of these men are recognized by leading banks 
and business institutions as individuals of unusual 
position and integrity in the financial and industrial 
life of the country. 






CLUS TON 
‘The City. of Opportunity. 





Le isllY 
) Pd Hae 


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4, 
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at! 
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ax 


B. G. Dahlberg— 


Chicago, Illinois 


President, The Celotex Company, 
President, Dahlberg & Company, Inc. 


To fully understand Mr. Dahlberg’s position in 
the industrial and commercial life of America we 
refer you to an article appearing in the American 
Magazine for July, 1925, entitled: ‘Obstacles are 
the biggest bluffers in the world”’ which is an inter- 
esting life sketch of his various successful activities. 


Isaac T. Cook— 


President, Isaac T. Cook & Company, Inc. 
President, Diamond Realty Company, 
Director, Frisco Building Company, 
Director, Frisco Investment Company, 

Vice President, Carleton Building Company. 


St. Louis, Missouri 


Charles G. Rhodes— 


Treasurer and Director, The Celotex Company, 


Vice-President and Director, Michigan Guar- 
anty Trust Co., 


Director, Dahlberg & Company, Inc. 


Chicago, Illinois 


RP 





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WJ 

T. A. Burt— Urbana, Illinois VW 
Director, The Celotex Company, M 
Director, Michigan Guaranty Trust Co., 
Chairman of Board, Urbana Banking Company. 



































_N. C. Mather— Chicago, Illinois 
First Vice-President, The Lord & Bushnell 
Company. 
: ioe Wom 
Wm. A. Hopkins— St. Louis, Missouri ey Se as Fin A 
General Purchasing Agent, Missouri Pacific . 287 neq [PEVeL af anog SO 
Railway Company. & 


Walter A. Draper— Cincinnati, Ohio 
Vice-President, Cincinnati Traction Company. 


J. W. Ferguson— St. Louis, Missouri 
President, Sabine Lumber Company, 
President, Current River Lumber Company, 
President, Carleton Building Company, 


eae Long Leaf Lumber 5 ROADS —+HHHHHHHHE J 
. a Cc 3 
President, Frisco Investment Corp. ANALS == 


HIGHWAYS == 
Map of lower 
Florida showing 
ideal location 
of Clewiston. 


CHS WUSLON 
The City. of Opportunity. 


Climate 


LEWISTON is located in that section of Florida 

which enjoys as equable temperature as that of 
any part of the world—where the thermometer 
averages 68 degrees in the coldest months, and 75 de- 
grees in the hottest months—where frost is rarely 
known, and where sunstroke or heat prostrations are 
equally scarce. 


Florida’s climate is the reason such men as the 
Rockefellers, the Ringlings, the Fords, Edison, Bris- 
bane, Firestone, and thousands of others with great 
wealth at their command have chosen Florida for their 
homes and investments. Their resources and independ- 
ence enable them to choose any part of the globe for 
their habitat, and they have chosen Florida because 
its climate is delightful, invigorating and enchanting, 
and conveniently located. 


Clewiston’s climate compares favorably with that 
of Hawaii, Southern France, Italy, Spain and other 
lands of equable climate. 






Beautit “ 
ul Driveway in 
lorida. Southern 


CLEWUSTON 


The City. of Opportunity. 


i in 
An attractive nome 


Clewiston enjoys a cool and even temperature in 
the summer time as well as in winter, because of the 
breeze blowing off of Lake Okeechobee. 


The glorious sunshine that brightens practically each 
day of the year; the sunsets on the lake, and the tropic 
moon glistening on the water; all add charm to the 
lure of this land of promise. 


If you have never done so, you will find it interesting 
to watch the weather map of Florida. Notice how the 
temperature continues at the healthful 60 to 80 degrees 
winter and summer. When you have a hot day around 
the century mark in the summer time look at the tem- 
perature of Clewiston and note the refreshing 75 degrees 
they report. Or, in the frigid temperature of a northern 
blizzard, take the comfort of a look at Florida’s weather 
map again and sense the warm sunshine and balmy 
breezes of its 68 degrees. 


Consistent following of Florida’s weather map will 
convince you that there is no need to worry about 
extremes in weather at Clewiston—there is no more 
ideal climate on the globe—ideal the year round—in 
summer as well as in winter. 


Banana Grove 
in yard of 
Florida home. 






roup of Ae é 
center rofas 
eens Florida resort. 





Recreation 


HATEVER your inclination may be toward out- 
of-door sports, you will be able to satisfy it in 
Clewiston. 


Bathing may be enjoyed in the delightful waters of 
Lake Okeechobee with its wonderful shore at 
Clewiston. 


Fishing: Nowhere is the sport more to the liking of 
followers of Isaac Walton than in the waters of 
Lake Okeechobee which teem with all varieties of 
fresh water life, and every catch usually includes 
several of the lake’s famous black bass. Or if your 
heart desires a 100 pound tarpon, barracuda or 
sail-fish, a 60 mile motor boat trip down one of 
the canals or rivers to the Atlantic or the Gulf will 
bring you to the scenes of the world’s finest deep 
sea fishing. 


Boating: At Clewiston you have a range of 1,000 
Square miles of fresh water for sailing or motor 
boating on the second largest fresh water lake 
within the United States, and easy access by 
means of the Caloosahatchee River and the many 
canals to the Atlantic Ocean or the Gulf waters. 


Hunting: Wild animal life in profusion inhabits the 
woods and country back of Clewiston. Such game 


No necessity for ‘‘Winter 
rules’ when golfing 
in Florida. | 


Won 
derfu] Bass fishing near Clewisto 
n, 


as deer, bear and fox are often bagged, and rabbits, 
squirrel, duck, wild turkey, curlew, geese and 
every known kind of fowl abound. 


Golf: Year round golf on a sporty, natural hazard, 
man-improved course in the magnificent sunshine 
that Florida alone knows, will be yours on the 
proposed country club course. This club and 
course are now planned for Clewiston and will be 
among the finest in the state. 


Motoring: Clewiston is on the new cross state high- 
way which connects Palm Beach and Fort Myers. 
Access is thus easily had by thousands of miles of 
hard surfaced roads to every part of the state, 
providing the most ideal motoring conditions it is 
possible to imagine. 


Tennis, Baseball: Ample provision will be made for 
these and other outdoor sports. 


The delight of outdoor sports at all times of the 
year is one that can be enjoyed by those who become 
a part of Florida’s population, and nowhere in this 
Garden of Eden Stat e willeyou be able to find a happier 
spot to live and play: n Clewiston as-planned. 









Excellent ee 
hunting in season 
near Piey sein, 





CILISWUSTOIN 


The City. of Opportunity. 





Some of the finest sugar 
cane in the world. 


Beautiful orch 


HE agricultural district around Clewiston is one 

of the most unique in the world. It is not only 
well adapted to the production of citrus fruits and 
every known tropical and semi-tropical fruit, nut, 
vegetable, grain, sugar cane, and rubber tree, but 
grows successfully many other crops. Not only is this 
true, but it will produce from two to six crops of 
many things each year, and acre for acre the land 
will yield more abundantly and with less labor than 
the mind of the most enthusiastic farmer can imagine. 


The reason for this is the rich, muck soil, the un- 
matched growing conditions and Florida’s bountiful 
rainfall. The rich, muck soil of the Clewiston dis- 
trict is similar in character to the famous soil of the 
Nile valley, and is capable of producing as great a 
return for the efforts expended as is possible to obtain 
from any other famed agricultural districts of the 
world. There it is, a veritable mine of wealth, for 
those who wish to cultivate its great fertility and 
prosper from the abundant fruits and vegetables which 
have made Florida produce famous the world over. 


There is no more ideal spot on the globe for raising 
poultry; cattle and hogs are being raised with great 
profit entirely on pasture except for fattening; and the 
dairy industry is naturally a thriving one. 


It is not unusual for an acre to net $1,000.00 with 
intelligent cultivation in this muck land. 


CLEMSON 


The City. of Opportunity. 


Florida pastures Support fine Cattle 






ards can be developed on property 
around Clewiston. 


Clewiston, an 


Just a few examples of what is being done by farmers, 
fruit growers, and truck gardeners in the territory 
adjacent to Clewiston follow: 


Potatoes often yield a net profit of from $200 to $600 
per acre. Two crops can be grown each year with 
corn or a forage crop between. The corn is esti- 
mated to yield $60 per acre on the general average. 


Avocado Pears in full bearing yield net profits of from 
$700 to $2,000 per acre. 


Peanuts produce three crops per year and return a 
net profit of upwards of $120 per acre. 


Bananas in full bearing yield a net profit of $1,000 or 
more per acre. 


Sugar Cane yields from 30 to 60 tons per acre and 
with the developments planned for Clewiston 
there should be a ready market for this crop. 


Truck Gardening yields enormous profits; celery has 
returned as much as $3,000 per acre, green peppers 
$1,500; cauliflower $1,200; cucumbers $450. 


Pineapples yield $400 to $800 per acre. 


Berries of all kinds grow in profusion and yield up to 
$3,000 per acre. 


Citrus Fruits flourish and it is not uncommon for an 
orchard to re-pay its original cost each year, when 
in full bearing. 


Nuts do well in this soil, and afford a fine opportunity 
for diversification even on a small tract of land. 


grows abundantly 


Corn an Clewiston. 














A fine poultry yard on a Florida farm bee 


Alfalfa Crops near Clewiston. 


Agricultural Center 


Many are the letters we have on file regarding the 
agricultural developments of the Clewiston district .One 
of them is from F. C. Elliott, Chief Drainage Engineer. 


Just a few quotations from others follow: 


J. R Doty, Florida State Representative from 
Hendry County, under date of April 8, 1925, says: 


“T am acquainted with the lands in the vicinity of 
Clewiston and do not hesitate to say that the growth 
of vegetation both in wild growth and cultivated crops 
is simply marvelous. It is impossible to comprehend 
what vast amounts can be produced in a few weeks 
without one seeing it with his own eyes. I have met 
the Managers of the Clewiston Company and believe 
them to be men of integrity and financially able to 
carry out the plans of development they contemplate 
in that vicinity.” 


No better description of the wonderful richness of 
the muck-lands that adjoin Clewiston, or the in- 
exhaustible possibilities for all phases of agriculture 
for countless crops of varied varieties, can be had by 
a stranger than the following, taken from the Quarterly 
Bulletin of the Florida Agricultural Department, dated 
October 1, 1920, and issued under the authority of 
W. A. McRae, Commissioner of Agriculture. This was 
written over four years before the Clewiston project 


had its inception, but was a truthful word picture of 
this section about the city-that-is-to-be as it is today. 


“The glades are being drained where 3,000,000 
acres of muck which nature has been preparing in her 
laboratory during countless aeons of time a soil and 
humis, waiting the plow, to yield a harvest sufficient 
to support more people than are now in the state. 
These regions of the state have sufficient elevation to 
drain and at less cost than the baked plains of the 
west can be irrigated and when this is done who can 
measure the future agricultural possibilities of Florida? 
What has been done is only a faint indication of what 
will be done. All the things herein mentioned and more 
are prophecies of what is to come. With a bountiful 
supply of humis in peat-lands, with almost a monopoly 
on phosphate, and unlimited lime rock, what is to 
hinder the making of the agricultural future of this 
land of sunshine two to four crops a year? The state 
has almost a monopoly on the finest Fuller’s earth of 
the world. This is needed in refining oils. Dehydration 
will help to utilize all the perishable fruits and vege- 
tables that now waste for want of scientific curing 
and preserving.” 


Roland M. Harper, Florida State Geological Survey, 
has stated in an official report that in value of crops 
per acre Florida is above the average for the whole 
country. 


CILISWUSTOIN 


The City. of Opportunity. 


ECAUSE of its strategic position in the central 

part of the state; its location on the main high- 
ways; its advantages as a shipping center for that 
territory; its proximity to developments in the sugar 
and other producing sections, Clewiston should become 
one of the greatest industrial cities in Florida. 


It had not been considered that rubber could be 
produced commercially in the United States, but H. S. 
Firestone, the well-known automobile tire manufacturer 
believed that if it could be done anywhere, it could be 
done in southern Florida. 


He investigated and experimented, and the result 
of his findings is seen in the rubber plantation which 
now is taking shape on an 8,000 acre tract a few miles 
west of Clewiston. 


This enterprise is known as the Henry Ford planta- 
tion, for Mr. Firestone not only convinced himself of 
the possibility of producing rubber in this magic sec- 
tion, but Mr. Ford and Thomas A. Edison have joined 
him in the enterprise. 


Henry Ford, the giant of American industry, pur- 
chased 8,000 acres of land in this magic section, and 
many kinds of rubber trees are now in process of grow- 
ing for further experimentation. In addition Mr. 


Type of 
Sugar Mil] Planneq I 
DY B 


SGD, 
Dey e€lopm aie 


(CIHS\WUS WON 
The City. of Opportunity. 





Other Giants of 


Ford plans other developments which are mentioned 
in the following letter from E. E. Goodno, Manager of 
the Ford Ranch. 


E. E. GOODNO 
Labelle, Fla. 
Apri 22, 1925 
CLEWISTON SALES COMPANY, 
Minneapolis, Minnesota. 
Gentlemen: 

I am acquainted with F. Dean Duff, Isaac T. Cook, 
Paul Brown, B. G. Dahlberg and others interested in the 
development of the territory surrounding the town of 
Clewiston. I was appointed one of the Commissioners 
to assess the benefits and damages of the Sugarland 
Drainage District which includes the muck lands along 
Lake Okeechobee and the town of Clewiston and am 
thoroughly familiar with the agricultural possibilities in 
that section after the installation of drainage and water 
control works. 

The Sugarland Drainage District adjoins the Henry 
Ford Ranch on the east and with completion of the works 
of the Sugarland Drainage District and the carrying out 
of the plans of those interested in that development a 
community is certain to grow up second only in impor- 
tance in this section of the State to the developments 
planned here by Henry Ford and his associates. 

Wishing you every success, etc., etc. 

Yours truly, 
E. E. GOODNO, 
Manager Ford Ranch. 





TS and ; 
mpany, “SS°Ciates in the Sugar] 
ar and 





Canals like these 
will serve 
Clewiston. 







A large hotel is 2 
plan on the shores of 
Lake Okeechobee. 





cluded in the plans 
= rks are include 
Bathing beaches and Pajiewiston 


CLS WISTOIN 


The City. of Cpportunity. 





AN ARTIS 


LORIDA is divided into five sections: the East Coast; the 

West Coast; North Florida; the Highlands and South Florida. 
Each section has its own peculiar uses and advantages. The East 
Coast is known as the playground. The West Coast is quite similar 
in this respect, but in addition is developing industrially. North 
Florida is the timber country and naval stores. The Highlands 
are the greatest producers of various citrus fruits. 

South Florida, around Lake Okeechobee, is all of this and more. 
In addition to possessing all of the advantages of these other sec- 
tions, it is the greatest vegetable and truck garden in the world. 
It will grow every kind of tropical and semi-tropical plant and 
has greater commercial and industrial possibilities than any other 
part of Florida. 

South Florida, where Clewiston is located, is the tropical part 





of the state—the Cocoanut and Royal Palm growing north only 
as far as Fort Pierce on the East Coast and Fort Myers on the 
West Coast—both north of Clewiston. 

Lake Okeechobee, which is fifty miles in length and thirty-five 
miles in width, lies between Fort Pierce and Fort Myers, and 
basking on its southern shores is Clewiston right in the center of 
this wonder region. Okeechobee is the second largest fresh water 
lake wholly within the United States, and is the largest lake wholly 
within any one state. The fishing industry on Okeechobee is an 
enormous business in itself, producing an income of approximately 
$1,500,000 annually. 

Along the southern shores of Okeechobee lie the famous muck 
lands of Florida. The soil of this most fertile country has been 
gradually built upon a foundation of Marl by decomposed vegetable 


matter and silt and mineral salts carried south from Lake Okeechobee 
in a broad thin sheet of overflow. This marvelous process of 
natural cultivation has been aided by years of warm sunshine and 
life-giving moisture and when Dr. H. W. Wiley was Chief Chemist 
of the United States Department of Commerce, he stated ‘‘There 
is practically no other body of land in the world which presents 
such remarkable possibilities of development as the muck lands 
bordering on the South Shore of Lake Okeechobee.” 

Development of the land for agricultural purposes is readily and 
efficiently accomplished by dianage and water control. A _ tre- 
mendous project of this nature, costing approximately $700,000.00 
is now under way, to serve 43,000 acres of the land adjacent to 
Clewiston. 

The pioneering work necessary in any country is being done for 


S CONCEPTION OF THE PROJECTED CITY OF CLEWISTON, FLORIDA, AS PLANNED AND NOW IN PROCESS OF DEVELOPMENT. 


you in Clewiston. The land in the agricultural area is being prop- 
erly drained and receptive to different forms of cultivation. Hard 
surfaced roads will be built connecting with the main highways; 
and the city itself, planned by John Nolen, who has designed and 
rebuilt some of the country’s most beautiful cities such as St. Peters- 
burg, Florida; St. Paul, Minn.; San Diego, California; Milwaukee, 
Wisconsin; and many others, will be a dream city brought to reality 
on completion. 


Street, avenue and boulevard in Clewiston will be hard surfaced; 
every lot will have electricity and water service; sidewalks will be 
installed and all this cost is included in the purchase price of the 
property; and in addition, there will be spacious public parks and 
bathing beaches. 





Ay the family 


+a for & 
sports Clewiston 


* Florida River Scene 





Two pictures 
of canals in 

New Orleans 
There will be 
similar de- 

velopments 
here 











One of the finest Country 
Clubs in the state is 
planned for Clewiston 


CLS WUSTOIN 


The City. of Opportunity. 





in Clewiston Territory 


and around Clewiston and we are permitted to quote 
an extract from their report, June, 1925. 


“The Sugarland Development Company owns 15,000 
acres of the richest soil in the known world, located at 
Clewiston, on Lake Okeechobee, Florida, south of 
Lat 27°30’ N., which the best authorities consider the 
most suitable in the United States (if not in the world) 
for the successful cultivation of sugar cane, coupled 
with the high purity in the juice which greatly facili- 
tates the manufacture of sugar. 

A considerable portion of this Company’s lands is 
already suitable for the initial plantings of cane which 
the Company is now undertaking and the entire tract 
is in the Sugarland Drainage District on which the 
drainage operations now being carried on under the 
capable direction of the Elliott & Harman Engineering 
Company will be completed next year, making it then 
all available for planting. 


The company is now negotiating for the construction 
of the first unit of a three unit factory, to be ready for 
operation by January 1, 1927. If the plans now being 
prepared are carried out, this sugar factory will, in 
economy and efficiency of operation, be equal, if not 
superior, to any in Cuba or any other cane sugar 
country.” 


Two views of a Sugar Factory in the district 
near Clewiston. 








THE STATE OF FLORIDA 
Department of Agriculture 
Tallahassee 
Nathan Mayo, Commissioner 
April 8, 1925 

CLEWISTON SALES COMPANY, 
Minneapolis, Minnesota. 
Gentlemen: 

Hendry County was formed from Lee County in 1923, 
and comprises the Northeastern part of the original 
County. This County is almost totally undeveloped, 
Labelle, the County-site, and Clewiston, being the only 
towns of any size. This County extends for a short dis- 
tance into the Everglades District on the East. By far 
the greatest part of this County is made up of vast plains, 
almost totally undeveloped. The highway which extends 
from Fort Myers to Palm Beach will go through this 
County. I understand that quite extensive development 
projects are being planned by large capitalists in this 
section. 

Yours very truly, 
NATHAN Mayo, 
Commissioner. 

P. S.—This Department will be glad to furnish any 

information or data that we may have on this County. 
Commissioner. 





Aerial scene of a 
Florida factory. 






ae aE 





CIHSWUSTOIN 


The City. of Opportunity. 
















Machines iit 


CILISWUSTOIN 


The City. of Opportunity. 


<e this manufac 
i 


Growing 
sugar cane, 


One of 

the eight 
Bagasse 
Baling 
stations of 
the Celotex 
Company 
near New 
Orleans. 


ture Celotex- 


HE rise of The Celotex Company in the industrial 

world, under the leadership of B. G. Dahlberg, is 
as romantic, yet sound and substantial as the history 
of Florida itself. Half a dozen years ago, Celotex In- 
sulating Lumber was unknown. Today it is accepted 
as one of the greatest economic and industrial products 
ever developed for use in building construction. 


Wherever used, Celotex replaces lumber and any 
insulating material, and within the space of four years 
it has achieved so great a success in the construction 
field that it is now sold all over the country. There 
is not a building any where, of any size or 
type which cannot use Celotex to great 
advantage in its construction. 


Celotex is used in place of wood lumber 
as sheathing, or in place of lath, with 
plaster applied directly to its surface. In 

addition, it has many other uses 
and at all times is stronger in 
wall sections than the 
lumber it replaces. 


x 





AERIAL VIEW OF THE M:z 
ONE-THIRD OF A MILE LO] 
THIRTY-FIVE CARLOADS ( 


5 ? 


a 


ri 
a oy B | 


= 


J 
i 


ts 
(oes See, 


3 


< 


q 


Its high insulation value keeps a home warm in winter, 
cool in summer, and more healthful. The use of Celotex 
gives all of these advantages yet does not increase the 
cost of building. 


Celotex Insulating Lumber is manufactured from 
bagasse, which is the sugar cane fibre after the sugar 
juices have been extracted. It is therefore necessary 
that the factories of The Celotex Company be located 
in the country where the sugar cane is grown. The 
company now has mammoth factories in Louisiana, 
shown below, which produce over 200,000,000 feet of 
Celotex per year, but the rapid growth of the business 
makes further expansion inevitable. In an investigation 
of sites for future factories, Mr. Dahlberg turned to 
Clewiston because of its favorable location in the sugar 
cane country of Florida, its special shipping facilities, 
and the proximity to the great industrial and building 
markets of the north and eastern coast states. 


; Ped 
a sae ee ge ee 


af gat BBs 


he Celotex Company 
ve developments in Clewiston 





THE CELOTEX COMPANY 
General Office 
645 North Michigan Avenue 
Chicago 
Office of 
PRESIDENT 


Plant, 
New Orleans, La. 


July 25, 1925 
CLEWISTON SALES COMPANY, 
Chicago, Ills. 


Gentlemen: 

Some time ago. for myself and associates, I purchased 
approximately 15,000 acres of black muck lands south 
and west of Lake Okeechobee and adjoining the townsite 
of Clewiston, Florida. 


It is our present intention to put in here a large sugar 
and Celotex manufacturing project. 


Drainage for the lands has already been contracted for 
and that work has been started. 


The plans include a sugar mill of not less than 1500 
tons capacity per day and a large Celotex plant. These 
two industries when completed, should give employment 
to between 2,000 and 3,000 people. 


Yours truly, B.G. DAHLBERG. 


eo israpreass3ss*) 


"| am 
one ay cy wn me ame ae we 
a — P 








\MMOTH MILLS OF THE CELOTEX COMPANY AT NEW ORLEANS. THIS IS NEARLY 
VG AND PRODUCES ENOUGH CELOTEX INSULATING LUMBER EACH DAY TO REPLACE 
JF ORDINARY WOOD LUMBER. SIMILAR PLANTS ARE CONTEMPLATED FOR ESTAB- 
LISHMENT AT CLEWISTON. 


and his associates plan 


This development will represent an expenditure of 
several millions of dollars and upon completion will use 
vast quantities of sugar cane fibre, which will be ob- 
tained from various sugar factories, and the plans of 
Mr. Dahlberg and his associates, as mentioned earlier 
in this book, include the erection of a large sugar mill, 
the first unit capable of grinding 1500 tons of cane 
per day. 


These industries, when brought to full completion, 
should employ from 2,000 to 3,000 people so that 
Clewiston should increase in population very rapidly. 
Many others will have to be employed in the adjacent 
agricultural and industrial sections, so that within a 
very short time Clewiston should jump to a city of 
very substantial size, as a result of these 1m- 
portant operations without considering other 
developments that should greatly increase 
the size of this city. 


Over 15,000 
refrigerator cars 
are built 

a with Celotex, 


Whether you plan to come to Florida now or later, 
you will never find a more opportune time to purchase 
property in Clewiston, nor will you find a better chance 
to reap the reward of a profitable investment. 


All of the property in this city should offer splendid 
opportunity for substantial advance in value—pur- 
chase of land should be a sound investment whether 
it is business property, residential property or farm 
land. Everything points to the rapid growth of Clew- 
iston. There is everything to help it grow, and now 
is the time to become a part of this development. 


A huge pile of Bagasse used to make Celotex. 















A SToy 





bu 
ilt with “carota ga homes 





CIEE WUSUOIN 
The City. of Opportunity. 


Markets, Highways 


NE of the tactors of greatest importance in Clewis- 

ton’s strategic location as an agricultural and 
industrial city is its proximity to the markets, its 
excellent highways and its wonderful transportation 
facilities. 


It is approximately a 60-mile haul by truck to Fort 
Myers or to Palm Beach and various roads to Jackson- 
ville, St. Augustine and other important Florida cities 
give profitable markets for truck garden vegetables, 
poultry, butter and eggs, citrus fruits and other 
tropical fruits and vegetables. 


There are no better highways in the world than 
Florida’s system of hard surfaced roads, and every 
part of the state is within a few hours’ run from 
Clewiston. In addition to the state highway running 
north, connecting Clewiston with the Highlands dis- 
trict, and the Cross State Highway now nearing com- 
pletion from Palm Beach to Fort Myers, other 
highways are proposed and will be built, which will 
enable short cuts to every point of interest in the entire 
state. 


Clewiston is a terminus of the Atlantic Coast Line 
Railroad in Florida. It is thus connected by rail with 
all parts of the country and is within easy transporta- 
tions radius of all of the large markets of the north 
and east. This is one of the reasons for the profits 
made by farmers in this district as they also sell to 





Notice the State 
highway at 
Clewiston. 


A. ROADS pete 
CANALS 
HIGHWAYS 


CHS \WUSUOIN 
The City. of Opportunity. 


the northern markets during the season when other 
agricultural centers are not producing due to climatic 
conditions. Of course, this direct railroad connection 
also makes Clewiston an attractive and convenient 
spot for all who visit Florida, either on business or 
pleasure. 


In addition to this, Clewiston has the advantage of 
waterway transportation to Miami, Fort Lauderdale, 
Deerfield, Palm Beach and Stuart on the east coast, by 
means of deep, wide canals, to Kissimmee in the north 
through the Kissimmee River,and west to the Gulf of 
Mexico through the Caloosahatchee River. This 
system of waterways gives Clewiston water transpor- 
tation to every important point and should further | 
insure its right to the title of ‘‘Florida’s Coming Indus- 
itial Gityse 


Reproduced on the right hand page is a letter 
referring to the development in and around Clewiston 
and particularly to the highways, canals and trans- 
portation facilities of Clewiston. It bespeaks the 
ideal conditions with reference to transportation which 
means so much in the upbuilding of every community. 
Facilities to market products and to transport people 
and articles of commerce and trade really represent 
the life giving arteries of any center. Without such 
facilities nothing can be accomplished. With them, 
everything can be accomplished. Clewiston has such 
facilities in great measure and her future from this 
standpoint should be assured. 





Canals and drainage projects aid in 
Florida developments. 





and lransportation 


ELLIOTT & HARMAN ENGINEERING CO. 


Memphis, Tennessee, 
April 15, 1925. 


CLEWISTON SALES COMPANY, 
Chicago, Illinois. 


Gentlemen: 


The surveys and engineering plans for the Clewiston, 
Florida Townsite are well advanced and include plans for 
filtered water supply from Lake Okeechobee, electric light 
plant, pavements, sidewalks and a Lakefront Park with 
bathing beaches and boat harbors. 


The Industrial Canal from the Lake to the Celotex 
Plant and sugar mill, with water and rail connections, 
provides transportation facilities for unlimited develop- 
ments. The Sugarland Drainage District surrounding the 
Townsite with contract let for complete drainage and 
water control assures a large agricultural development 
and tributary population. 


Yours very truly, 


ELLIOTT & HARMAN ENGINEERING Co., 
By JAcoB A. HARMAN, 
Engineers Clewiston Townsite. 





Another 
good road. 


It is particularly interesting to note that during 1924 
more miles of new trunk line railroad were under con- 
struction in Florida than in all the other states com- 
bined. An equally amazing record will be made dur- 
ing 1925. 

Little in America’s railroad history has been more 
spectacular or record-breaking than the building in 
ten months in 1924 of 207 miles of new road by the 
Sea Board Air Line, directly connecting the East with 
the West Coast of Florida. 


The Florida East Coast Railroad is double tracking 
its line. The Atlantic Coast Line is double tracking its 
main line from the North into the State, and is begin- 
ning an extension at the lower end of the peninsula. 
The Sea Board will make further extensions, including 
the opening of a new main line up the West Coast, an 
extension from Sarasota to Fort Myers in the Clewiston 
district, and several new short cuts. There are indica- 
tions also that one or two new railroads will enter the 
State shortly. 


The full significance of the extraordinary amount of 
railroad construction taking place in Florida is more 
fully understood when you realize that all these trans- 
portation lines are built because of the tremendous 
developments within this State. 












Clewiston is 
a terminus 
of the 
Atlantic 
Coast Line 
Re ks 





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Canals. 


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CIHISWUS WON 
The City. of Opportunity. 


IAMI grew from a community of two small 

families to a city of 65,000 in a few years. Other 
Florida cities have had a similar wonderful growth 
without the same natural foundation for a city such 
as Clewiston possesses. 


As Clewiston develops into a city there will be need 
for every kind of professional man, every kind of mer- 
chant, every kind of skilled mechanic, every kind of 
artisan, every kind of business man. Men of capital 
and retired business men will find it their Utopia. 


No matter what your vocation, you should be able 
to find a profitable and pleasant post in Clewiston. 
More than that, Clewiston wants you, and will need 
you within a very short space of time. 


Make your purchase of lots or land now from the 
large detailed plat which will be sent you upon request, 
so as to reserve the spot you want. You should make 
certain of a home in Clewiston, located in the delightful 
spot that appeals most to you—or, at least, make an 
investment that should bring to you a part of the 
great fortunes that Florida is making for others all 
about you. You cannot make a mistake on any 
property in Clewiston. There is nothing that can 
reasonably prevent its rise in value. Recall the history 
of other Florida successes and realize that the wise 
thing to do is to buy now on the easy payment plan 
which is explained in another page of this book, and 
thus be prepared to take your place in the civic, com- 
mercial and social life of this future wonder city whose 
plans are developing so rapidly. 


The retired man will find no better spot to spend 
a happy, comfortable, pleasant old age, and learn 
with advancing years that the climate has extended 
his life beyond the anticipated measure. 


Building activity in Florida is increasing phenome- 
nally. The first six months of 1925 show an increase of 
approximately 135% over the same period for 1924. 


a F 
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' Clewiston Wants 


The month of June, 1925, shows an increase of over 
300% in’ building permits over June, 1924. 


Remember, Florida has no state income tax, and 
no inheritance tax, and that the State has definitely 
placed itself on record as opposed to such taxation. 
In addition, the head of every family is exempted 
from taxes on all personal property up to $500.00. 


Clewiston will have room for representative and 
progressive citizens and a real need for them. Clewiston 
bids you welcome. Will you accept this invitation? 


Read what John Nolen, the man how designed the 
plans for Clewiston and who has planned many other 
important cities throughout the country, has to say 
about Clewiston and its possibilities in his letter which 
is reproduced on the opposite page. Mr. Nolen has 
seen and recognizes the change in the entire trend of 
Florida from its past undeveloped state to one of intense 
development. He recognizes, according to his letter, 
the future opportunity for builders in Florida and 
particularly in Clewiston, and the need of young men 
and women to carry on the necessary Civic expansion. 


Bear in mind that Clewiston and its agricultural and 
industrial development is basically and fundamentally 
sound—it combines with all of the better known advan- 
tages of South Florida as a resort and sportsman’s 
rendezvous, the two necessary elements without which 
no community can exist and expand—namely, the 
utilization of land for the production of crops which 
are necessities and the creation and building of indus- 
tries for the employment of labor. 


Clewiston being well founded should draw those who 
are interested in the development of its business world— 
the builder, the banker, the merchant. Clewiston is 
the ‘““Dawn of Industrial Florida.”’ 


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CLSWUSTOIN 


The City. of Opportunity. 


You and Needs You 





REPLANNING CITIES SUBURBAN PLANNING 
NEW TOWN PLANNING REGIONAL PLANNING 
PHILIP W. FOSTER 
Associate 
JOHN NOLEN 
Harvard Square, Cambridge, Mass. 
CLEWISTON 


The Clewiston Sales Company, 
1132 McCormick Building, 
Chicago, II. 


Clewiston appears destined to become one of the largest and most prosperous of 
the future central Florida cities. This may seem like a large prediction, but a study of 
the background against which Clewiston is being built, together with a glance at its 
strategic location, will convince even the skeptical of the great possibilities under right 
development that lie ahead. 


Clewiston stands directly in the path of the future heavy automobile travel that will 
pass back and forth between the Florida east coast and the Florida west coast, just 
south of Lake Okeechobee, which forms a barrier against such traffic for a stretch of 
thirty miles to the north. 


A new town such as Clewiston has a wonderful opportunity to start on a definite 
line of endeavor, to set a goal in advance by a good city plan and appropriate archi- 
tecture, and thus determine the main lines of its future development and character. 
From the very nature of its surroundings Clewiston is bound to be a more or less dis- 
tinctive town. The big feature is, of course, its location on Lake Okeechobee, and the 
general city plan has made the most of this by setting aside the entire lake front 
within the town limits for public use and enjoyment. 


New frontiers are being established in Florida. Sections that appear remote are no 
longer so. This migration to Florida is not now made up mainly of the wealthy and 
the aged, but is attracting young men and young women of skill and training, of enter- 
prise and ambition, who are looking for new fields to conquer and for new sources of 
wealth. 


June: 2491925: JOHN NOLEN. 








CIOS\NUS WON 


The City. of Opportunity. 


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OU can buy lots in Clewiston at prices lower than 
any asked for other Florida property that can offer 
similar possibilities and surroundings. 


The terms of payment are very liberal and enable 
every one to avail themselves of this opportunity. 
In order to buy property, you pay only 25% in cash, 
and the balance at the rate of 2% of the purchase price 
per month, without interest on deferred payments 
and with all taxes paid until January 1, 1928. This in 





CHS WUSUOMN 


The City. of Opportunity. 





itself is an unusually generous method of permitting 
the small investor to become a part of the promising 
future which Clewiston should hold for those who 
become associated in this development. 


The price of the property includes the following 
improvements: Hard surfaced streets, concrete side- 
walks, water and electricity connections, public parks 
and bathing beaches—all of these improvements are 
specifically set out in the sales contract. 





On The Most Liberal Terms 


The sales contract, which is an agreement made 
between a purchaser of Clewiston property and Clewis- 
ton, Limited, protects the purchaser in every respect 
and defines very clearly the location and position of 
the property that is bought and the title will be in- 
sured by a responsible title insurance company doing 
business in Florida. In addition it, of course, gives 
details as to the total purchase price and terms under 
which payments are to be made and states that no 
interest is charged on the principal during the time of 
long term payments. 


The general plan of Clewiston, laid out by that com- 
petent and internationally known city planner, Mr. 
John Nolen, is an artistic gem. Provision is made for 
extensive parks, bathing beaches, school, play and 
recreation grounds. These plans also include symmetri- 
cal and well laid out residential and business zones, in 
the making of which advantage has been taken of the 
latest experience and best knowledge of city planning. 


Traffic arteries are designed to care for automotive 
and other vehicular movement in line with the best 
development and experience in many northern cities, 
and the zoning has been so arranged that each section 
will be a harmonious whole within itself and yet prop- 
erly merged with the others. 


The restrictions, which have been carefully con- 
sidered and placed upon the property, are designed to 
maintain uniform improvements that will definitely 
enhance the value of all of the property in Clewiston, 
whether it be in a residential, business, industrial or 
agricultural section. 


These restrictions should protect your investment 
and act as additional reasons for the rapid and sub- 
stantial increase in value of property purchased in 
Clewiston. 


Unquestionably many newcomers to Clewiston will 
wish to build immediately and to make their permanent 
home and business connection in this progressive com- 
munity. We fully appreciate that the desire on the part 
of many to build a substantial, attractive home may 
be curtailed by reason of lack of funds so that it is 
contemplated to have arrangements made whereby 
you can build your home in Clewiston on a very at- 
tractive easy payment plan. 


The developments of the city’s business, industrial 
and agricultural markets should give every one an op- 
portunity for an active business connection that ought to 
prove most profitable and that should enable the citizens 
of Clewiston to accumulate resources of a material 
nature as well as resources of health and consequent 
happiness by reason of living in this delightful spot 


When you can make your home in Clewiston you will 
undoubtedly wish to establish your business and base 
its future upon the growth of the city. In order to 
keep abreast of the rapidly advancing business condi- 
tions that prevail throughout all of Florida, it is 
probable that many who are not in the position of 
being able to locate permanently in this great State 
will wish to make investments in agricultural, industrial 
and similar enterprises so that they may reap large 
profits from the markets that will be clamoring for their 
various products. 


It would seem therefore that man with limited means 
but with ability and initiative and an appreciation of 
his opportunities should be able to make connections 
in Clewiston that would enable him to interest outside 
capital because of the substantial return on any in- 
vestment connected with the expansion of a city with 
as stable a foundation as possessed by the future 
Clewiston, the City of Opportunity. 








 CLEWISTON 


The City. of Opportunity. 


How Others Have Amassed Fortunes 
in Florida 


OUNTLESS are the stories of wealth made in 

Florida real estate. City after city contains 
millionaires and approaching millionaires who have 
made their fortunes in Florida property and business 
activities. Here are just a few of the stories from real 
life showing how Florida has made and is making 
wealth for those who invest wisely in her land: 


C. H. Barnes of Jacksonville purchased 700 acres 
near Jacksonville for $7500. He sold the property a 
little over a year later for $50,000, thinking he had 
made about all the profit there was to be made out of 
it. The man who bought it, later sold a part of the 
ree for $100,000 and still has the greater portion of it 
eft. 


Two lots, upon which now stands the Miami Bank 
and Trust Company, Miami, sold in 1902 for $4613. 
One of the lots sold in 1917 for $50,000, and a bank 
building was erected at a cost of $75,000. In 1923 the 
Miami National Bank took over the property at 
$250,000. 


Four residence lots with six small five room cottages 
on them sold in 1912 for $3500. Last year they sold again 
at a price representing an increase in land value of 
$49,500 

A forty acre tract near Miami sold in 1910 for $25 
per acre. The purchaser has refused $75,000 for the 
tract. 

A Chicago physician moved to Jacksonville; his 
wife had inherited a piece of land near St. Petersburg 
which her father had taken years before in payment of 
a debt of $400. Being in Florida, she ran over to take 
a look at it and sold it for $450,000. Every foot of it 
has since been sold in lots at a profit of more than 
100% to the purchasers. 


These are but a few of the countless reports of 
actual profits that are taken from articles on Florida 
appearing in such magazines as Liberty, the Nation’s 
Business, Review of Reviews, Saturday Evening Post, 
and are easily substantiated. 


_A special folder giving many more instances of this 
kind is yours for the asking. 


What has happened at Palm Beach, at Miami and 
scores of other Florida cities can be reenacted in 
Clewiston. 


Indeed what has happened at other Florida cities 
is more than likely to happen in Clewiston, because it 
has all of the factors that are necessary in the up- 
building of a city; it has a stable foundation of agri- 
cultural and industrial potentialities, and is equally 
favored by climate and other elements. With such a 
foundation and such a background, Clewiston cannot 
fail to become one of Florida’s principal business and 
agricultural centers, and a resort of note as well. 


Roger Babson and others have predicted that within 
the present generation Florida will have three cities of 
one million people each. 

We consider Clewiston to have the foundation and 
resources that will enable it to become one of the 
most progressive and prosperous cities in this land of 
opportunity. 

Thousands will profit by successful investment in 
property at ‘“Clewiston, the City of Opportunity.” 


You have the chance to be among the first to do so. 
Don’t delay, don’t even hesitate. Do it NOW. Consult 
our local broker or write, without obligation on your 


part. 


CLEWISTON LTD. 


Clewiston Sales Company-Sales Agents 


General Office 
1132 McCormick Bldg., 332 S. Michigan Ave. 


Chicago, Illinois 


Local Brokers in many Principal Cities. 






PRINTED IN U2S. -A; 
Wma. M. Garvin Pre. Co. 


+ PRR 


Tag a SS 
CILISWUSTOIN 


The City. of Opportunity. 


